Tamagotchi Plus is the new and improved virtual pet. It is expected to sol 10milion of it by the end of July 2005 (then it is close).
The company indicates the reason for the device’s popularity is its ability to use an infrared communication function. They stated that in a recent survey of 500 elementary school children, it was found that what they enjoy the most is communication games and exchanging gifts with their friends.
The first generation of Tamagotchi was released in November of 1996. Sales of this unit broke 40 million worldwide, to the point that counterfeit units started appearing. After the boom, Bandai’s management faced pressure because of gross overstocking of the product. To bring about the revival of the Tamagotchi, the company elected a CTO (“Chief Tamagotchi Officer”), in charge unifying a development and sales strategy. The company thus was able to product another hit.
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